How do you get your product into the hands of a big customer? Exhibitions can help, but they are costly. Our tips will help you squeeze top value from exhibition opportunities.
Tag Archives | Brand
Your surroundings have a larger impact on your work and business than you imagine. It’s all to do with your professional image.
Colour is a topic that you will need to think about if you’re looking to create a brand around your business.
Social media trends are shaping mainstream marketing like never before.
Pop-up shops are a great way to test out your ideas, build your brand and make sales without the cost and commitment of permanent premises.
Your personal brand is not only what you think it is but it’s also what others perceive it to be.
Because people don’t just buy people, they buy stories.
Technology pervades every aspect of our working lives. But who is in charge – you or the technology?
Serial entrepreneur Paulina Sygulska attributes a good part of her success to her alter-ego: a wacky, risqué and attention loving burlesque dancer, who thrives on being different and sticking out.
Marketing Strategies are a very useful process to go through to hone your message and to help you get your product or service to market successfully.
To help businesses to keep their online reputation under control, online reputation management has gained significant importance.
Don’t waste time on LinkedIn and other social networks with techniques that are simply intent on connecting with more people or adding more followers. You will be disappointed by the return on your investment.
Your online business content should remain current and legally protected, as well as looking good and functioning properly. Your brand may already have some degree of legal protection through trademark registration, but enforcing that protection is another matter
Prowess visitors want more stories from ‘real’ women in business! Every woman who has gone it alone has a story to tell: what’s yours?