Studies have shown that mobile shoppers are more likely to make impulse purchases and have a greater conversion rate than their desktop counterparts. This is great news for ecommerce, providing you’re optimising the experience for these customers.
Find out how you can think big and build your reputation through blogging. And maybe even have your own paradise island one day.
Small businesses complete just one third of the marketing activities they plan. The potential business loss is £122 billion.
Jean Rasbridge has made it big as a grandmother with an online business. All the family are involved. Here she shares 7 principles which have helped her business grow.
How the ‘power of the playground’ helped two mums, with no design experience, invent and launch Splats.
Whether you are a start-up business on a tight budget or an established business trying to cut your marketing spend, there are a number of cost-effective solutions open to you.
Direct marketing is any unsolicited contact with potential customers to make sales or raise awareness. This guide sets out the different types of direct marketing and outlines the advantages and disadvantages of each.
Many small business owners are put off social media, because they do not know how to translate it into sales. So how do you turn Twitter into turnover?
Technology has launched us into a marketing minefield. Do you need offline? Online? Above the line? Should it cost the earth? Will an online dialler improve customer relations? Should your webpage be CSS, Wordpress, self-hosted or custom-built?
Trade shows offer real value to small businesses during a downturn. But, it’s more important than ever to see clear, value-based outcomes that will follow from your investment of time, effort and money.
Consumers are fast-forwarding through commercials and paying less attention to billboards. Take a look around you. How many smart phones do you see? That’s how you need to reach them – SEO.
Marketing Strategies are a very useful process to go through to hone your message and to help you get your product or service to market successfully.
First impressions count. If you operate online you need to have a great professional head shot. Here are our top tips for getting ahead with a great head shot.
To help businesses to keep their online reputation under control, online reputation management has gained significant importance.
When she founded Persephone Books to resurrect ‘forgotten’ novels, Nicola Beauman had no inkling of the cult status it would achieve – nor that one of her titles would become a Hollywood movie.
A slice of Pinterest for you? What is it and how can it work for your business?
Etsy is the online marketplace for handmade and vintage goods. Over 800,000 independent creative businesses, in 150 countries, use it as a trading platform and over half of them are earning revenues of over £40,000 a year from Etsy.
Summer can be a tough time for business. Time to boost your PR strategy! Here are our 10 easy ways to promote your business this summer.
Prowess 2.0 visitors want more stories from ‘real’ women in business! Every woman who has gone it alone has a story to tell: what’s yours?
Top posts this week
- Starting a Business with No Money – Top 10 Tips
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- Start-up Now: 7 Steps to Set-up a Business Today
- The Wardrobe Angel:The best mistake I ever made
- Building a Successful Online Home Business
- ‘Support women to start businesses’ says Government’s Women’s Business Council
- Rags to Riches: the UK’s Top Self-made Women Entrepreneurs
- New Enterprise Allowance: Not Working for Women
- Female Entrepreneurs Reveal Their Business Success
- Women in Business Finance Guide – Free eBook