Studies have shown that mobile shoppers are more likely to make impulse purchases and have a greater conversion rate than their desktop counterparts. This is great news for ecommerce, providing you’re optimising the experience for these customers.
Tag Archives | Marketing
Thinking Big: How to Build Your Reputation Through Blogging
Find out how you can think big and build your reputation through blogging. And maybe even have your own paradise island one day.
Time Pressures Lead SMEs to Ignore Marketing – At Their Cost
Small businesses complete just one third of the marketing activities they plan. The potential business loss is £122 billion.
7 Keys to Building a Multi-Million Pound Internet Business
Jean Rasbridge has made it big as a grandmother with an online business. All the family are involved. Here she shares 7 principles which have helped her business grow.
Mothers of Invention
How the ‘power of the playground’ helped two mums, with no design experience, invent and launch Splats.
Guide: Direct Marketing – the Basics
Direct marketing is any unsolicited contact with potential customers to make sales or raise awareness. This guide sets out the different types of direct marketing and outlines the advantages and disadvantages of each.
Turning Twitter into Turnover
Many small business owners are put off social media, because they do not know how to translate it into sales. So how do you turn Twitter into turnover?
Efficient marketing strategies for small operations
Technology has launched us into a marketing minefield. Do you need offline? Online? Above the line? Should it cost the earth? Will an online dialler improve customer relations? Should your webpage be CSS, Wordpress, self-hosted or custom-built?
Exhibition Tips for Small Businesses
Trade shows offer real value to small businesses during a downturn. But, it’s more important than ever to see clear, value-based outcomes that will follow from your investment of time, effort and money.
Reaching Potential Customers with SEO
Consumers are fast-forwarding through commercials and paying less attention to billboards. Take a look around you. How many smart phones do you see? That’s how you need to reach them – SEO.
The Number 1 reason why you should write a Marketing Strategy
Marketing Strategies are a very useful process to go through to hone your message and to help you get your product or service to market successfully.
How to get ahead with a great head shot
First impressions count. If you operate online you need to have a great professional head shot. Here are our top tips for getting ahead with a great head shot.
Don’t Let Your Reputation Precede You
To help businesses to keep their online reputation under control, online reputation management has gained significant importance.
Can You Have too many Contacts in your LinkedIn Network?
Don’t waste time on LinkedIn and other social networks with techniques that are simply intent on connecting with more people or adding more followers. You will be disappointed by the return on your investment.
One shade of grey: how Nicola Beauman made an unlikely success of Persephone Books
When she founded Persephone Books to resurrect ‘forgotten’ novels, Nicola Beauman had no inkling of the cult status it would achieve – nor that one of her titles would become a Hollywood movie.
What is Pinterest? The network most likely to lead to a sale…
A slice of Pinterest for you? What is it and how can it work for your business?
Turn a Hobby into a Business with Etsy [Infographic]
Etsy is the online marketplace for handmade and vintage goods. Over 800,000 independent creative businesses, in 150 countries, use it as a trading platform and over half of them are earning revenues of over £40,000 a year from Etsy.
10 Easy Ways to Promote Your Business
Summer can be a tough time for business. Time to boost your PR strategy! Here are our 10 easy ways to promote your business this summer.
Share Your Story
Prowess 2.0 visitors want more stories from ‘real’ women in business! Every woman who has gone it alone has a story to tell: what’s yours?
