Prowess

SINCE 2002 · WOMEN IN BUSINESS

Today on Prowess

The journal of UK women in business · since 2002

The evidence, the funding and the honest stories behind UK women in business

Prowess is the UK’s longest-running editorial platform for women starting, funding and growing businesses. New guidance, data and founder voices.

The cost of building an app: lessons from a founder
Expert Voice · The lead

The cost of building an app: lessons from a founder

The cost of building an app runs far beyond the developer’s invoice: Elizabeth Joss on hidden expenses, soft launches and the money lessons of starting over.

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Voices
In their own words

Founders, experts and operators, speaking plainly about what building a business actually takes.

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“I had confused being busy with being successful, and I had built something that was slowly consuming me.”
“Starting again was painful, but carrying on would have been worse”
In conversation
The interview
One founder, leader or expert, at length.

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Azahara Corrales

AI gender bias: women experts disappear from search

AI governance strategist Azahara Corrales on why AI defaults to male experts, what AI gender bias means for women in business, and how to fix your visibility.

“If we rely on AI to tell us who the industry leaders are, we end up writing women out of the narrative by default.”

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The wire
Latest from Prowess
Everything new, across every desk.

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The basics
Start here
The guides we point every founder to, in the order we’d read them.
01

Set up a business today

The first moves, in order, from idea to registered business.

02

Sole trader or limited company

The structure decision that shapes your tax, risk and funding options.

03

Grants for women in business

Live schemes, eligibility and how to write an application that gets funded.

04

Write a grant application that gets funded

UK evidence, scoring criteria and the mistakes that sink most bids.

05

Women in business: the key UK facts

The numbers behind women’s enterprise in the UK, sourced and dated.

06

Business events this month

Networking, awards and training, checked and dated.