Since the advent of the internet and the proliferation of social media, marketing your business digitally through search engine optimisation and content marketing has become the main way of advertising and reaching customers directly. After all, it’s a cheap and efficient way of marketing, and allows you to target the precise demographic that you would like to engage with. But as much as digital marketing should be an important focus of a business’s marketing campaign, it’s important to not eschew offline marketing completely; after all, we still live the bulk of our lives in the real, physical world.
Below we’ll look at some of the best offline marketing techniques for bolstering your overall marketing strategy.
1. Leaflets and Flyers
As one of the oldest and most reliable forms of spreading awareness about a business or product, distributing flyers and leaflets is still one of the most effective methods of grassroots marketing. Unlike ephemeral digital media which is noted and disregarded almost instantly, a leaflet is a physical thing that your target audience can take with them. That said, the internet has made access to leaflets even easier, with companies like Saxoprint allowing you to order in bulk and print them online without having to physically go to a print shop.
2. Offline Guerrilla Marketing
Offline guerrilla marketing refers to unconventional marketing strategies to gain peoples’ attention in unexpected, bold and sometimes shocking ways. It’s a great way to show customers that you’re daring while standing out from competitors at the same time. A good example of this would be to attach branded stickers on highly visible public objects in your local area – just make sure you don’t overdo it, there’s a fine line of vandalism that can be easily crossed here. Using chalk to create promotions on the pavement is another fine example.
3. Give Away Merchandise
Everybody likes a freebie, and this makes it the perfect opportunity to offer useful, branded merchandise that your customers are likely to use on a day to day basis. These items shouldn’t just be random trinkets, but rather functional merchandise that can add value to a customer’s life. Pens, mugs and USB sticks are all great examples of utilitarian merchandise that people actively use and that can be produced and distributed cheaply and easily. Just make sure that your company’s name and details are printed clearly on the item in question, so that customers will see it every time they use it.