Whether you’re a new business trying to stand out and compete with the big players, or an established business trying to gain market shares, knowing how to adapt your strategies with the times is very important. Using time tested methods that have been proven is also crucial if you want to remain competitive while making sure that your marketing budget is being put to good use. Let’s take a look at how you can dominate your market in 2019 with proven marketing strategies.
Learn how to use inbound marketing
If you want to generate solid leads for your business, you will need to use the power of inbound marketing to your advantage. Inbound marketing is about attracting your audience by using methods like content creation, email marketing, social media marketing, and search engine optimization, among others.
Leads gained through inbound marketing tend to form a stronger bond based on trust with your brand, and will be more inclined to follow you and regard you as an actual resource in the community instead of just another marketer. That’s why you should spend a lot of time on creating great content that will solve your audience’s most pressing issues, as well as making sure that you make this content visible to them, start gathering leads, and nurture them by constantly offering value.
Sponsorship remain a solid way of connecting with your community, supporting a good cause and drawing attention to your business. It’s truly win-win-win.
Find an organisation that reflects your values, whether that’s the arts, sports, young people, caring or whatever you want to be associated with. Giving money is obviously great, but giving your time and really getting involved with the cause is so much richer all round. It won’t just be your reputation among customers that will benefit; organisations with heart are also winning the battle for talent. Millennials, more than other generations, want to work for organisations with values.
Sponsoring events is also a great opportunity to showcase your products and your brand. You could also give away free promotional items related to the cause, your brand, or both – caps, buttons or customised lapel pins like these for instance.
Also be sure to ask the organisations that you support to link back to your website from their own site and social media. The SEO benefits of sponssorship are often over-looked, but online affirmation from respected partners can be one of the most powerful benefits in the relationship.
Dominate local search results
You can’t ignore the power of local search in 2019. More and more people are now conducting their searches through voice search, and a large portion of these searches are local in nature. That means that if you don’t have a strategy centred around local search visibility, you’ll be invisible to a large chunk of your audience.
The very first thing you should do is make sure that your NAP (name, address, phone) information is available and clearly displayed across any platform that you’re using. That includes your social media pages, website, Google Business account and any directory you might be listed on.
Speaking of directories, you should also make sure that you are listed on some highly regarded local directories closely related to your niche in your area. One of the best ways to know how reputable a directory is, is by looking at their listing requirements. If the directory’s requirements are too lax, you might not want to be associated with them. Reputable directories value their listings and will be more selective with who they allow.
You should also start working on your site’s content to include local search related keywords as well as query-based content to attract voice searches. And try to get brand mentions from local publications as well; these are like gold if you’re trying to increase your visibility on a local level.
These methods are all tested and true and should help you dominate your market in 2019. Make sure that you use all the tools at your disposal and have a solid plan in place so you can monitor your results and make the adjustments necessary to reach your objectives.