SEO, or search engine optimisation, is an essential task for anyone who wants to attract more visitors to their website. It aims to improve your ranking, for specific terms, on search engines. In the UK, with over 90% of search conducted on Google, SEO generally focuses on Google.
It can make an enormous difference to your profitability. Only 10% of people ever scroll to the second page of search results, if you are not on page one your business may as well not exist.
One of the most important factors in Google rankings is the authority given to your site by other credible sites linking to it. Ideally, you want that to be a natural process, with sites recommending you for the quality of the work you do. And maintaining excellence and building a solid brand reputation are still your most important link-building tasks.
Link building had a terrible reputation for a while, when it focused on quantity over quality. Today, it’s not just about creating more links and hoping that they will convert into sales; there are so many different factors to consider when developing your SEO strategy—social media integration included. It takes time to see results from these efforts, but if done correctly, then you should start seeing improvements soon enough.
The way you build links is important for ranking high in search engine results, but it’s not the only thing that matters. Blogging consistently and wisely can also help boost your rankings by 434% while increasing indexing pages by 97%.
Beyond this, there are other proven ways to get better backlinks that will surely make a difference when combined with blogging: guest posts (which give off more authority than self-published content), link exchanges, or submitting articles at relevant forums like Reddit.
Link building is a time-consuming and laborious process, but it doesn’t have to deplete your resources. We’ve compiled 5 foolproof strategies for you! They’re perfect if you want an easy way out while still getting good results with search engines in mind.
1. Guest Blogging
Guest blogging is a great way to get your content in front of an audience who will find it valuable. To do this, you need to be strategic and authentic—create unique pieces for other sites (for example: case studies) while being relevant or authoritative with the information that they offer up themselves.
2. Infographics
The best way to get quality backlinks is by creating and distributing infographics. The thing about these types of content, you’ll be constantly generating organic traffic which can help bring new visitors to your blog without having to ask for them.
3. Outsource Your Link-Building
If you don’t have the time to optimise your link building, you can use a reputable link building agency:
Here are five steps to follow when choosing a link-building company.
- Do some research
- Understand the costs (aka know how much you *should* be paying)
- Beware of over-promising
- Understand the process
- Set clear expectations (on both sides)
If you choose a great link building agency, they will take care of the whole process for you. But it’s always good to do some research on the subject, so you are aware of what they do and how that can help you.
4. Social Media
Share your latest posts with a targeted audience by using social media. You can boost engagement and expose yourself to more people who may share the best of what you have going on, so it’s worth investing time into figuring things out.
5. Use Broken Links
Broken link building is a simple, yet effective strategy to use when you find dead links on other sites. It works like this: first start by finding pages with broken links and suggesting that they should be replaced instead of the original one; second publish your own content related at least equally as much or more than what was there before.
All of those strategies will help to increase the authority and ranking of your website and ultimately bring in more customers. But remember the most important link building strategy is to be genuinely authentic and respected.