Paid search advertisement or PPC is a type of search engine marketing that targets potential customers to find general information or general answers to questions. If you are serious about marketing, you know the value of the return on your investment, and you aim to embrace advertising strategies that bring quick results.
With PPC, the advertiser pays when a potential client clicks the ad. Over the years, the model has evolved, and there are several reasons you should try PPC advertising today. Here are seven reasons that should convince you.
It is Budget-Friendly, and you only Pay When Someone Clicks
PPC is the most straightforward advertising strategy you will ever encounter, since you pay for the services that you’ve received. The advertising technique is different from other typical ads where you spend huge volumes of money, hoping that the target market views your ad. You can also set a budget with your PPC provider, and by doing so, put a cap on your daily expenditure.
There are several PPC service providers to pick from. A good place to start is to click here and consider a PPC provider that offers Google Search Ads and Facebook Ads. Other PPC options include LinkedIn Ads, Google Display Ads, Bing Ads, YouTube Ads, Amazon Self-Serve Ads, Snapchat ads, and Re-targeting services. With the help of a PPC expert, expect huge results on a limited budget. And the beauty of PPC is that if you don’t instantly see the returns you can pull the campaign before costs start to mount up.
It Blends with Other Advertising Channels
Pay per click is an essential component of any successful marketing campaign. It can blend well with other digital marketing strategies. PPC is great for local SEO optimization, it integrates well with email marketing campaigns, and you can use the ad campaign strategy to strengthen mobile marketing. Besides, PPC allows you to test how effective certain keywords and phrases can be and how to best position them in your marketing strategy.
The Ad Has Consistent Traffic
Pay per click ads provide consistent traffic immediately when you sign up; PPC will help you get that constant traffic on a daily basis. As such, you can set daily budgets with your campaign strategist and monitor how the traffic grows each passing day. It’s important to note that the larger the daily budget, the greater online traffic increase you can expect. PPC also gives you a chance to target a particular demographic that is most likely to purchase your products or services.
The ad strategy allows you to use keywords that potential customers in a given demographic will likely use in search engines. With higher traffic, you stand a better chance of converting some of them into customers.
You Can Easily Optimize
The low cost of PPC ads, coupled with the fast results, allows you to embrace the iterative PPC campaign approach. You can try running the campaign for a few days, then monitor your tracking tools and refine the effectiveness of your PPC ad campaign. You can use WordStream and Google Analytics tools to generate reports that highlight the ads that perform the best. As such, you can keep track of ads that convert to sign-ups, sales, page views, and leads. Such insights will help you improve your advertisement campaign.
You Can Test Tons of Markets and Messages
PPC allows you to test several word combinations and different content that you offer potential customers. You can design tests that measure the effectiveness of keywords. Also, with the help of an experienced PPC campaigner, you can test the effectiveness of your ads in different markets.
You Can Schedule Your Ads
Most businesses operate on strict working hours, and with a PPC ad campaign, you can schedule the ads to show up during your working hours. When you are not operating, you can disable the ad campaign. Such a strategy will help you target clients during working hours.
You Can Do It Yourself
Unlike other ad campaigns suited to big companies, you can do a PPC campaign by yourself. Most seasoned veterans, small business owners, and newbies prefer the ad strategy since it’s easier to understand and implement independently. You can get tons of online tutorials and instructions on setting up PPC ads, and provided that you have internet access and a smartphone, you are good to go.
If you are working on a small budget or a start-up business owner, PPC advertising could be ideal for you, for the above reasons. A properly executed PPC ad campaign will increase the traffic to your website and if you keep a firm eye on profit margin there is every chance of pushing ahead with many more sales.