About Prowess

Prowess is the online hub for women-friendly business support, inspiration and information. Our vision is an environment where women in business can flourish; we help women and professional advisers to gain the knowledge and tools to make that possible.

What we offer

Support for women in business. Our growing membership network deliver women-friendly business support and services across the UK. Check-out the directory of business support and services and our events guide for what’s on near you.

We also directly deliver one-off special events, including the Emerge Retreat and the Norwich-based Spark! bootcamp and Flourish business club.

Support for professional advisers. Prowess manages the Charter for Women in Business, a code of practice, training and marketing tool to help drive better business to business support for women.

Shared learning, information and inspiration. Over 100 women in business and professional advisers share their experience and advice on our blogging platform.

We share the latest news and opportunities for women in business, plus the best blogs and events, in our monthly e-newsletter. Sign up here.  Or join the conversation on Facebook and Linkedin.

And we bring together and curate the best of the women’s business web in top-quality articles and in our Daily News.

Campaigns. We coordinate Prowess Connect, a group for those who are working to support women in business and drive positive change for women, locally and nationally. See our Manifesto for Women in Business.


Our Story

Prowess  was the National Association for the Promotion of Women’s Enterprise from 2002 to 2011, with member organizations, supporting over 100,000 women business owners. As an independent non-profit, we were commissioned by Government to produce the first UK national strategy and quality standards for women’s enterprise support. We’ve archived reports from that period here.

After the organisation closed down in 2012, former CEO (2002-09), Erika Watson, was able to purchase assets and relaunch Prowess as a social enterprise, involving many former members as well as a new generation of supporters.  “There is a greater need for women-friendly business support than ever,” said Erika. “Digital technology enables us to reach out further, join dots and close the gaps in local services.”


Prowess is primarily funded through external sponsors who support women in business and enable us to keep services free and affordable.

If you are interested in finding out more about enhancing your appeal and sales to women in business by advertising on the website or sponsoring any of our activities please get in touch.

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Prowess is proudly sponsored and developed by Greenwell