It costs between 5 and 25 times more to attract a new customer than it does to hold on to one you already have. Whatever stage of business you are, it pays to have a plan to build customer loyalty.
Author Archive | Liz Wiley
Periods of over-whelm are part of living a full, creative and compassionate life. Here are some simple steps for overcoming it.
The entrepreneurial life can be both immensely rewarding and uniquely challenging. To survive and thrive you need a well-being plan to go alongside your business plan. Here is how to start.
Whether your business is bricks, clicks or both, there is no question that future growth will depend more on your e-commerce performance than local footfall.
How often do you try to think creatively about how you can cut costs and squeeze more value from your business? Here are 5 easy quick wins to consider.
The sad truth is that even the women still have to tow many more sartorial lines than their male counterparts. Here are our short-cuts to doing it simply and with style.
In the rush to digital marketing we often forget just how powerful offline marketing can be. Here are 3 essential approaches to raise your game.
How Forex Trading has enable one women to build a new career for herself after her children left home.
Running a business or managing people isn’t easy at the best of times. But if the business you manage happens to be a school then it’s even more complicated.
Are you working all hours to get your business started or established. Well contrary to the received wisdom out there, a tortoise rather than hare approach may be the best way to set yourself up for sustainable business success.
The STEM gender gap is about culture not competence. It starts with smashing stereotypes from the earliest age.
Having your own café or restaurant regularly comes top of the list of dream businesses. But unique risks and challenges mean it’s also one of the ventures with the highest failure rate. Here are 6 things to think about.
Businesses that stay in touch with changing technologies are best placed to stay ahead. So what do you need to know about to give your business that edge in 2016?
In just 10 years the internet has transformed our economy. In the next 10 it’s set to move from behind screens to control almost every element of our lives. It is the next industrial revolution and women need to be at the heart of it.