Irini Efthimiadou and Seema Rampersad both work for the Business and IP Centre at the British Library. Irini Efthimiadou is the Service Liaison Manager of the “Innovating for Growth” project of the British Library’s Business & IP Centre, acting as point of liaison between the project and the core services offered. She has 20 years experience working as innovation management consultant for businesses and public organisations. Seema Rampersad works as a corporate and business librarian. A current member of The Research Service in the Business and IP Centre, she has also worked for the Greater London Authority and for PricewaterhouseCoopers. At present, she is interested in social media and the use of multimedia as business and professional development tools for managing and delivering information and knowledge.