You’ve set up your dream business, breathed life into what was once just an idea, and are now looking at your next challenge: building a solid customer base. This is a necessary challenge to overcome; to sustain your business, you need customers – and to get loyal customers, you need a brand that your target audience can understand and support.
Your brand identity is what makes you memorable for your audience – it helps them create a concrete idea in their heads about who you are, what problem you are trying to solve, and how you can help them out in particular. Building this concrete idea can seem intimidating but all it needs is some authenticity and a few ways to communicate it to people. Let’s walk you through some of these ways.
Create your distinct, catchy logo
To begin with, you need to start with an impactful logo that emphasizes your brand identity and creates the perfect first impression to your audience. A good logo should reflect your brand’s personality, letting people know whether your brand is playful or sophisticated, modern, or classic. It should be timeless and memorable so that the world can associate it with your product quickly.
It can be pretty hard getting all these tiny details right to get your perfect logo that will represent your brand in your marketing, packaging, and more. Hiring a designer to create your logo can be very expensive. In addition to the cost of the service, you will also have to spend quite a lot of time briefing the designer about your brand aspirations and values.
Alternatively, you could use a logo design platform such as PosterMyWall or Crello to create your own brand images. You can simply choose a design from the huge variety of logo templates online and create an outstanding logo for your company with some customization.
Use videos to promote your brand
Videos grasp the audience’s attention better than static imagery or plain text – that’s why it’s consumers’ favorite type of content. They’re easy enough to create – just grab a smartphone and shoot some clips of the day-to-day in your store, behind the scenes footage, or ask a customer to give a video review for your business. Of course, these videos will be a little rough around the edges but this will only lend to the authenticity of your brand. However, if you want to appear more professional and sophisticated, you can always opt for ready-made video templates that you can customize for your own brand. Online video makers are a great, inexpensive way of achieving the sophistication you want at a fraction of the cost of a professional videographer.
The important thing to remember is to add your logo, slogan, and brand colors to all your video content so that the more your videos are viewed, the greater exposure your brand gets.
Build your social network
For any business to flourish, it is deemed necessary to build rapport with others. A well connected social web takes your business a long way. You can make a lasting impression and present yourself at your professional best. A great way to do so is by communicating the brand to your network using aesthetic business cards that make you stand out.
Your business card is an excellent source through which people can follow you up. Just like your logo, it is a representation of your business. A personalized business card that matches your brand identity will help to solidify your presence in your connections’ minds. To make one, you can simply hop onto the internet to find a high-quality business card template and personalize it with your branding.
Use Social Media to expand your outreach.
To establish your business in the modern world, you need to have a significant social media following. After all, consumers are 71% more likely to make a purchase based on social media referrals. So to accomplish this, it is necessary to establish a consistent and effective social media presence. This means posting interesting and exciting content regularly to keep your audience engaged.
However, working on posts can be a full-time job in itself and gets pretty exhausting too. To make it easier for yourself, you can use ready-made social media templates instead of creating each post from scratch. Make sure to post your visuals in the right size that each social platform requires.
Tip: Remember to add your distinct branding to your social media posts to reinforce your presence in your audience’s minds every time they see you on their timelines!
Jump Into Action
Like any other business owner, you want people to know who you are and what your brand stands for. To leave a mark, your branding should appeal to your targeted audience and solidify your brand identity in their minds. While not the easiest thing in the world, with the right tools, you can achieve this in no time without compromising on quality, breaking the bank, or disrupting the balance between your work and home life. It’s time to start putting these strategies into play and see where they take your brand!