Whether you’re a professional or an avid user seeking how to grow on Instagram, achieving success on the platform demands a well-planned and strategic approach, ongoing dedication, and a thorough grasp of your target audience.
You may not know how to gain more likes, followers, and views. Yet, don’t worry; I’ll share ten tips to support your Instagram growth. Let’s dive into the valuable information and find the most suitable ones for yourself.
1. Optimize Your Instagram Profile
Your Instagram page is your digital storefront, so making a memorable first impression is crucial.
To achieve this, ensure your Instagram bio is clear, concise, and effectively represents your brand or personality. Additionally, you can use keywords and hashtags related to your brand, niche, or interests for the Instagram algorithm. This way, you can boost your visibility on the platform as your profile appears in search results when Instagram users are looking for accounts to follow.
Furthermore, your profile picture should also be easily recognizable, whether it’s your company logo or a professional headshot for a personal account.
Therefore, your new Instagram account optimization checklist should include:
- Clear and concise bio with relevant hashtags.
- High-quality Instagram profile picture.
- Contact information if applicable.
- Instagram Business account for access to additional features and insights.
2. Analyze and Understand Your Targeted Instagram Users
To grow on Instagram effectively, you must know your target Instagram audience inside out. This way, you can create content that resonates with their requirements and encourages potential followers to check out your account.
The best way to do this is by researching Instagram audiences to understand their interests, demographics, and pain points.
You can read relevant reports, prepare surveys or polls to analyze your existing followers or research your competitors’ followers on Instagram.
You can also utilize Instagram analytics tools that provide valuable insights into your account’s performance, including data on your current followers’ demographics, engagement rates, and the reach of your posts. Thus, you can regularly analyze these insights to make data-driven decisions about your Instagram strategy.
3. Buy Services for Your Instagram Growth Strategy
Buying followers is not a long-term strategy, but it can help to get you over early growth bumps. It’s sad but true that people are less likely to follow accounts that don’t appear to be very popular. So using online services to boost your Instagram follower base, likes, and views is a digital version of faking it until you make it. That said, it is something to use with care and caution. If it is too overt you risk having your account suspended and if it doesn’t lead to genuine organic appreciation then you will need to review your strategy.
4. Share High-Quality Instagram Posts Regularly
As a social media platform, Instagram focuses on visually appealing content. This means you must use high-quality images and videos for your Instagram feed post or Instagram story.
Also, you must maintain a consistent visual style or Instagram grid theme to gain more Instagram followers and distinguish yourself from other brands. This is particularly useful if you have a substantial following on other social media platforms, as it helps your audience identify you on Instagram.
Additionally, consider using Instagram scheduling tools to keep your account active. As online users prefer following accounts that post consistently, it’s essential to schedule Instagram posts, and regularly appearing on your followers’ feeds is necessary.
You can use your Instagram insights to determine the best hours to post your content and reach a broader audience.
5. Choose the Right Format to Increase Brand Awareness
Another critical factor you need to consider on how to grow on Instagram is your chosen content format. In general, there are four formats:
- Instagram posts
- Instagram stories
- Instagram reels
- Instagram live broadcast
Instagram Stories and Reels are effective ways to gain an engaged audience. You can use these features to showcase behind-the-scenes glimpses, share user testimonials, or present quick how-to guides related to your niche. You can also create interactive polls and questions.
Remember that people utilize different features to find a specific account to follow. Therefore, you must research which formats your targeted audience prefers and post content accordingly.
You can also check out trending content formats or the ones your competitors use to decide which is better for you.
6. Optimize Your Instagram Content for Increased Visibility
While the quality of your content is important, another factor you need to check is optimization so that you can appear on the Instagram Explore page and gain more followers.
The best way to utilize Instagram SEO is through hashtags and captions.
Hashtags are the perfect feature for increasing the discoverability of your posts. So, regularly control trending and related hashtags to stay up-to-date. You can also consider using location-based Instagram hashtags if they align with your content.
Furthermore, post captions that include relevant keywords and implement a call-to-action for engagement. This approach can help you trigger Instagram’s algorithm to boost your visibility and follower count.
7. Post User Generated Content to Get More Instagram Followers
Posting user-generated content is an effective method to make your followers influential users so that they can promote your brand on Instagram.
This means that you can expand your reach and social proof by encouraging your followers to create authentic content related to your brand or niche and sharing it on their accounts.
As they also tag your account and use the branded hashtag in the relevant post, others can easily reach your Instagram link and check your profile as well – which is a huge benefit for your social media strategy efforts. You can gain new Instagram followers without creating content or making investments.
8. Engage with Instagram Community
One of the key aspects of how to grow on Instagram is building a loyal community. This proves to your followers that you see them as more than just numbers and provides more authentic engagement.
Therefore, promptly respond to comments and direct messages and engage with your followers’ content through likes and comments.
By showing appreciation for their support, you will most likely grow your Instagram presence and build a strong relationship with your followers.
9. Collaborate with Other Instagram Accounts
Collaboration with other accounts can help you tap into their audience and gain new followers on Instagram. Therefore, consider partnerships with influencers, complementary brands, or accounts with a similar target audience as yourself to expand your reach.
While choosing who to collaborate with:
- Identify potential collaborators with a similar targeted audience.
- Plan collaborative content that benefits both sides.
- Promote collaboration across both accounts and tag relevant users to ensure you reach your audience.
As for collaboration, you can consider creating original content, providing giveaways, or making an Instagram account takeover.
10. Run Targeted Instagram Ads
In order to accelerate your growth, the Instagram app provides various options, one of them being ads. Therefore, you can consider investing in ads if you have a separate budget for your Instagram marketing strategy.
Instagram’s advertising platform delivers a variety of benefits, including the ability to target specific demographics, interests, and behaviors to get more followers.
Therefore, while using the ads:
- Define clear and smart objectives for your ad campaigns.
- Use eye-catching visuals as well as compelling ad copy.
- Monitor and optimize your ad performance regularly for long-term success.
As Instagram is part of Meta, you can use ads on other social media channels by adjusting their formats.
FAQs About How to Grow on Instagram
Frequently asked questions about how to grow your Instagram account:
Is Buying Followers Legal?
There aren’t any legal restrictions for the purchase of followers. However, as Instagram encourages authentic engagement, be sure to buy real followers, likes, and comments to align with the terms and algorithm.
How Does Buying Fake Instagram Followers Affect Your Account?
Buying fake followers can negatively affect your reputation on the platform. As they don’t bring real engagement, this can trigger the algorithm, and Instagram might suspend your account.
How Many Hashtags Should You Use in an Instagram Post?
Between 3-5 hashtags are ideal to increase your posts’ visibility on the platform.
How to Choose the Best Services for IG Growth?
First, look for services that align with your growth goals as well as your budget. Carefully check their service offers and read previous customers’ reviews on various sites to get honest feedback about service quality. If possible, try their free trial to see if they deliver what they promise.
You need to do deep research before deciding which service to purchase, as some deliver fake followers. Focus on their service quality to keep your account safe. As for the management tool, it’s better to choose an easy-to-use dashboard so you can manage your accounts without a problem.