Starting a Business From the Ground Up: Tech Tools and Solutions

Building a business from the ground up can be complicated. You’ll have to take care of things like managing projects, meeting customer demands, tracking resources, chasing down invoices, and maintaining a good brand image. 

What’s more, it involves building a network, attracting customers, optimizing your online presence, hiring new staff, and launching marketing campaigns. To deal with the large number of tasks, startups utilize small business tech solutions and tools to manage their work. 

This article will provide you with ten different tech tools and solutions that can significantly increase your productivity and reduce the burden of having to manage multiple things simultaneously.

1. Web Hosting

The first service you’ll need for your business to have an online presence is web hosting. It’s where your website’s data is stored and what’s necessary to get it online. 

There are a plethora of web hosting providers out there. You might be confused about which one to choose.

If you prefer to look for a web hosting provider on your own, here are some things you should keep in mind:

  • Know how much assistance you’ll need from the hosting provider.
  • Know which type of hosting you need.
  • Estimate the size of your website.
  • Know how the pricing works.

2. Website Builder 

A website is an essential part of a business. It will reinforce the idea that your business is legitimate, and you can use the site to sell your products or services.

Designing a website might be difficult if you do it from scratch. It’s no surprise that businesses struggle to maintain a significant online presence simply because they can’t afford to hire a professional website designer. 

That is no longer an issue. There are website builders you can use to create a website. All you need to do is choose one of the available templates and modify every website element to your liking. Website builders contain guidelines and tutorials to help you set up your site. 

Some great examples of website builders with a lot of guidance and assistance are Wix and Squarespace

3. Website Performance Monitoring

As your website grows, you’ll want to know how effective it is and how people use it. This will allow you to make changes and influence users to make decisions towards conversions. 

Tools like Chartbeat or Google Analytics are great for keeping track of your visitors and seeing whether they are bouncing off your website, which page they click on, and many more analytical statistics that will help you to improve. 

4. Project Management

Whether you work alone or have a small team, you’ll need a way to keep track of your business’s projects. This is especially important for companies with a remote workforce or one that requires collaboration across different teams. 

Project management software can help make the workflow organized and efficient. Tools like Trello or Wrike are handy because they’re cloud-based and provide a complete and transparent look at the stage of each project, allowing everyone in the business to track progress. The cost of Wrike can vary based on your needs, so you need to make sure you know what you need.

5. Collaboration and Communication

slack channelAs your business grows, communication between you and your team might be challenging to keep track of, especially with more people joining. It can be hard to collaborate on projects with coworkers who live remotely or work abroad.

Thankfully, there are collaboration and communication tools to simplify this. Some examples include Slack and Basecamp

6. Customer Relationship Management

Failure to manage customer relationships may result in lost or forgotten leads or loyal clients turning to your competitors. Fortunately, there are tools to help you take care of this. 

A customer relationship management system will help you collect, organize and analyze client information. With it, you’ll be able to log and track every aspect of customer relationships you’ve built and even find new clients. 

Many small businesses rely on cloud-based platforms like Salesforce and Hubspot to manage their customer relationships. 

7. Email Marketing

Email newsletters are one of the most effective ways to conduct digital marketing. By utilizing tools like Constant Contact and MailChimp, you can easily design newsletters, send them and review the results.

The tools allow you to examine who opened your newsletter, see what links they clicked on, and see who might be interested in receiving follow-up messages or offers. 

8. Social Media Marketing

To gain customers for your business, a website may not be enough. By being present on all major social media channels, you’ll effectively spread the word about your small business. 

Word-of-mouth marketing is one of the most effective forms of advertisement for a business. This is because it provides an easy way for people to learn about your business. 

It involves posting, responding to customer questions and feedback, engaging with users, and being active on social media to show your commitment. 

There are tools like Hootsuite and Sprout Social that will help you monitor feeds, interact and engage with your audience, schedule posts and view analytics from a single dashboard. This means that you won’t need to go back and forth between platforms to post or view how well you’re doing.

9. Financial Management

A business’s success is determined by its financial condition. Keeping track of it by investing in accounting software early on will let you manage employee payrolls, monitor cash flows, and track expenses. 

Accounting software like Xero and QuickBooks is used by small businesses due to their accessibility and scalability. The tools function as both the accountant and bookkeeper and can be employed to send invoices and reconcile debts. 

10. Cybersecurity Software

Small businesses face significant security threats, with confidential customer data being at risk. Therefore, cybersecurity software is necessary to protect your company from cyber attacks. 

Don’t treat cyber security as an afterthought – it is a priority when setting up your business. Start by installing antivirus software to protect your company computers and networks from malware.

You might also want to consider using a VPN, multi-layer authentication software, and a password bank to strengthen the cyber security of your business. 


Modern startups rely heavily on tech solutions to help them grow their business. They can significantly enhance your productivity. Here are the areas to focus on that software and tools can help you with: 

  1. Web hosting.
  2. Your website.
  3. Website performance monitoring.
  4. Project management.
  5. Collaboration and communication.
  6. Customer relationship management.
  7. Email marketing.
  8. Social media marketing.
  9. Financial management.
  10. Cybersecurity.

Knowing this, you’ll be able to employ various tech solutions to optimize your workflow and grow your business. Good luck!