Pop-up shops are a great way to test out your ideas, build your brand and make sales without the cost and commitment of permanent premises.
Tag Archives | Brand
What to Consider When Designing a Logo for Your Small Business
Designing a logo doesn’t have to be massive amounts of work, but it should be intentional from the get-go. Remember that you want a design as appealing as it is meaningful, but without overwhelming your audience.
5 Struggles of Being an Independent Fashion Designer
Whether you are trained, experienced or a happy amateur with a flair for fashion, there are lots of inspiring stories of others who have succeeded in setting up a successful independent label.
Top 10 Tips for Making the Most of Exhibition Opportunities
How do you get your product into the hands of a big customer? Exhibitions can help, but they are costly. Our tips will help you squeeze top value from exhibition opportunities.
How to revamp your office for the greater good
Your surroundings have a larger impact on your work and business than you imagine. It’s all to do with your professional image.
Colour Psychology: The Branding Do’s and Don’ts
Your choice of colours can say a lot about your brand. Check out this overview of colour psychology branding to make sure your brand has the emotional message you want it to have.
Four of the best marketing campaigns of 2015 and what you can learn from them
Social media trends are shaping mainstream marketing like never before.
Fake It Until You Make It! Change Your Mind and Your Brand
Your personal brand is not only what you think it is but it’s also what others perceive it to be.
What Stories Do You Want People to Share About Your Business?
Because people don’t just buy people, they buy stories.
The Impact of Technology on How we Do Business
Technology pervades every aspect of our working lives. But who is in charge – you or the technology?
For the love of sticking out. The little known secret of enterprising women
Serial entrepreneur Paulina Sygulska attributes a good part of her success to her alter-ego: a wacky, risqué and attention loving burlesque dancer, who thrives on being different and sticking out.
The Number 1 reason why you should write a Marketing Strategy
Marketing Strategies are a very useful process to go through to hone your message and to help you get your product or service to market successfully.
Can You Have too many Contacts in your LinkedIn Network?
Don’t waste time on LinkedIn and other social networks with techniques that are simply intent on connecting with more people or adding more followers. You will be disappointed by the return on your investment.
Share Your Story
Prowess visitors want more stories from ‘real’ women in business! Every woman who has gone it alone has a story to tell: what’s yours?
