Pop-up shops are a great way to test out your ideas, build your brand and make sales without the cost and commitment of permanent premises.
Tag Archives | Brand
Designing a logo doesn’t have to be massive amounts of work, but it should be intentional from the get-go. Remember that you want a design as appealing as it is meaningful, but without overwhelming your audience.
Whether you are trained, experienced or a happy amateur with a flair for fashion, there are lots of inspiring stories of others who have succeeded in setting up a successful independent label.
How do you get your product into the hands of a big customer? Exhibitions can help, but they are costly. Our tips will help you squeeze top value from exhibition opportunities.
Your surroundings have a larger impact on your work and business than you imagine. It’s all to do with your professional image.
Your choice of colours can say a lot about your brand. Check out this overview of colour psychology branding to make sure your brand has the emotional message you want it to have.
Social media trends are shaping mainstream marketing like never before.
Your personal brand is not only what you think it is but it’s also what others perceive it to be.
Because people don’t just buy people, they buy stories.
Technology pervades every aspect of our working lives. But who is in charge – you or the technology?
Serial entrepreneur Paulina Sygulska attributes a good part of her success to her alter-ego: a wacky, risqué and attention loving burlesque dancer, who thrives on being different and sticking out.
Marketing Strategies are a very useful process to go through to hone your message and to help you get your product or service to market successfully.
Don’t waste time on LinkedIn and other social networks with techniques that are simply intent on connecting with more people or adding more followers. You will be disappointed by the return on your investment.
Prowess visitors want more stories from ‘real’ women in business! Every woman who has gone it alone has a story to tell: what’s yours?