A century ago waiters and secretaries would have more likely been male too. We take gender stereotypes for granted, but they are not fixed. And if we can think beyond stereotypical gender roles, the world of work doubles in size.
Tag Archives | Stereotypes
Women in non-traditional industries are judged more harshly. But for many, being underestimated is what drives them on.
Inequality costs business and society dear. That message is hitting home in the business world. But with early stereotypes becoming more entrenched than ever at school level, more needs to be done much sooner.
Do women really have a preference for playing it safe? The evidence is mixed.
Almost every woman who works in a male dominated industry has experience of not being taken seriously, purely because they’re a women. What can you do about it?
Women do the shopping at home and in businesses, but comprise just 3% of advertising directors. No wonder most advertising just doesn’t appeal. Here is how to get it right.
“If you are just a little housewife running a little business from home earning some pin money..” Small Business Sexism is rarely that blatant, but the subtle stuff is no less deadly.
How is it possible that just being a woman can result in different levels of respect and income? And what’s to be done?
Is ‘Lean In’ a digital-age bookend to 1980’s best-seller ‘Superwoman’? Neither aims to break down barriers, but they do offer some useful small steps towards change.
Successful women are less liked and are held back by stereotypes, says Facebook COO Sheryl Sandberg at Davos, the annual shindig of the world’s power elite.
Negative self-beliefs can rob you of your dreams, annihilate your self-esteem and damage your productivity. The great news is how quickly we begin to see change once the belief has been identified and challenged.
Does the subject of money bring up your fears about self-worth? Do you see money purely as a form of energy to create your dreams? Or is earning a fortune your prime motivation for starting a business?
What’s the feminomic alternative to our man-made economic crisis?
Traditional negotiation styles can backfire for women. But you can play to your strengths and win, or even better win-win.