If you’ve been around the Internet for even a short amount of time you’re likely to have heard the term SEO. You may know or have heard of several business owners who are always frantic to ensure that their SEO is on point.
There is a reason for this and if you are new to the online business space it’s time for you to catch the fever. SEO is one of the most important things you can do for your business or blog. There’s a lot that goes into it.
Here are some of the main cornerstones of SEO and how they can help to grow your business.
Keywords and Content
If you run a business it’s a great idea to have a blog added to your website. Your blog is where you can use keywords and content to drive traffic to your products and services.
The foundation of any good SEO strategy is keywords and content. Even if you plan to hire a top SEO company to take care of ranking in search engines for you, it pays to know the basics of search engine optimization.
Any content that is produced by an SEO agent or yourself should target specific keywords in your niche and industry. If you are a new business ideally these keywords should be long tail with low competition. You may have to dig deep to find these but there are several tools out there that can help you to do just that.
Optimizing Your Webpage
The next step in the entire process is to make sure that you are optimizing your web pages for search. This means your keyword should be in strategic places on your website so that search engines know what your page is about.
Ideally, your search keywords should be in the header of your page and the URL. Be sure to scatter it throughout the content as well.
When you create content the most important thing you should remember is that it’s not write it and forget it. o
Occasionally you should go back and update your content and make sure that it is still valuable for users. If you find that you can add additional information then go ahead and do so search engines will love you for it.
Make It Mobile Friendly
Once you’ve had a website for a while you’re going to need to check your analytics to find out exactly how people are interacting with it. Major search engines such as Google have analytics in place to help you. You’re likely to notice, like many website owners these days, that a large percentage of your audience uses a mobile device to access your website.
This means that having a site that is mobile-friendly is critical. If your site is not mobile-friendly people are going to gallop out of there really fast. Unfortunately, these days people’s attention spans have been watered down to nanoseconds. If you don’t you are going to be left behind in the dust with your competition way out ahead.