Sometimes we just can’t help it – we just want to please people. We want to be liked; we want to make friends, and we want to be accepted. We are fundamentally social beings and often it is the female figures in any social unit that we look to for support.
Ladies, admit it – we think about other people and how we can please as many of them as possible before we think of ourselves.
The trouble is, you can never please all of the people all of the time. We know this, we say it to each other by way of reassurance.
The best we can hope for is to please the majority or, in many cases, make a minority very happy.
There’s an 80/20 rule here:
10% of people you encounter will love you no matter what.
80% of people have a latent goodwill towards others – they want to like you and engage with you.
Then there’s the final 10% – people who, no matter what you say or do, will never want to engage with you, they are simply not interested.
So why, when it comes to business, do we lose sight of this?
All too often, I work with businesses that are trying to be all things to all people. The net result is that they never really please anyone because they don’t do anything really well, they’re just average at everything. Or worse still, OK at some things and poor at others.
People are more likely to remember, and to tell others, when you do something poorly, even if it was with the best of intentions. It means that the best your business can ever be is average.
Do you want to be average – wishy washy, flaky or just plain ‘meh’? Of course not.
Businesses get the customers they deserve
It’s better to be an expert at something specific rather than trying to take on too much. Your business needs focus, clarity, direction and energy.
If it’s clear what you do, the 10% who will love you no matter what will keep coming back and will be able to spread your message because it’s a simple one.
The 80% on the fence can make an informed decision and also spread your message because it’s easy to understand.
The final 10%, forget them. It’s OK, it doesn’t matter. You’ve pleased the majority and that’s what counts.